The invention discloses an application icon adjustment method and apparatus. The method comprises the steps of obtaining an icon picture of an application; removing partial or all transparent regions in the icon picture; and according to the size of a view used for displaying an icon in an application desktop of a terminal device, performing adaptation on the icon picture from which the transparent regions are removed, so that the size of the icon picture adapts to the size of the view for displaying the icon. According to embodiments of the invention, the application icon can be automatically subjected to adaptation and the appearance of the icon subjected to adaptation is improved.