In one embodiment, an apparatus for adaptively interacting with a driver via voice interaction is provided. The apparatus includes a computational models block and an adaptive interactive voice system. The computational models block is configured to receive driver related parameters, vehicle related parameters, and vehicle environment parameters from a plurality of sensors. The computational models block is further configured to generate a driver state model based on the driver related parameters and to generate a vehicle state model based on the vehicle related parameter. The computational models block is further configured to generate a vehicle environment state model based on the vehicle environment parameters. The adaptive interactive voice system is configured to generate a voice output based on a driver's situation and context as indicated on information included within at least one of the driver state model, the vehicle state model, and the vehicle environment state model.