A next generation broadcast system and a method are disclosed. In a next generation broadcast architecture, a broadcast gateway may send segments of a data file to a broadcast transmission system and to a server. The broadcast transmission system wirelessly transmits the segments to a user equipment (UE) device. When the UE device fails to decode a segment, it sends a request for re-transmission of the segment to the server via an IP network. The server re-transmits the requested segment to the UE device via the IP network. Furthermore, the gateway may receive one or more IP data flows (e.g., video streams) having variable bit rate. The gateway may apply dynamically-variable coding to the IP data flows so that the resulting coded IP data flows have an aggregate bit rate that matches a constant physical transport rate of the broadcast transmission system.