In at least one embodiment, an apparatus including a controller that is electrically coupled to a plurality of transceivers within a vehicle for enabling bi-directional wireless communication via Bluetooth Low Energy (BLE) between the controller and an occupant communication device (OCD). The controller is further configured to: transmit an advertisement signal indicative of the vehicle being in motion from each transceiver to the OCD via BLE and to receive, at each transceiver, a scan request signal from the OCD via BLE at a first power level. The controller is further configured to determine the location of the OCD in the vehicle in response to receiving the scan request signal at each transceiver at the first power level.