The invention discloses a load control electric energy meter having a direct load control function, and a control method thereof. The load control electric energy meter comprises a power supply, wherein the power supply is connected with a direct load control outlet and an analog quantity acquisition module, the analog quantity acquisition module is sequentially connected with a metering module and a main control system, the main control system is connected with a storage control module, a communication module, a human-computer interaction module and a direct load control outlet, and the communication module is connected with an energy management center of a dispatching department; and the direct load control outlet is composed of relays controlling various kinds of electrical equipments, and the on and off of the relays are controlled by the main control system. The load control electric energy meter realizes the purpose of load shedding without affecting the usage experience of users, and achieves circulation control on part of electricity-utilization equipment which has energy storage function and can suspend power supply in a short time without affecting the usage experience of users; and after practical test and use, the load control electric energy meter can feed back energy consumption data to electric energy suppliers and the users accurately, can complete instructions of direct load control sensitively, and achieves load control.