The invention discloses a control method of an air conditioner. The control method comprises the following steps: acquiring radiation temperature in a room and the surface temperature value of a human body; acquiring the position of the human body and the operation air speed value at the position; acquiring heat dissipating capacity of the human body according to the difference value between the surface temperature value of the human body and the radiation temperature, as well as the air speed value of the position of the human body; acquiring the cold-hot feeling state of the human body according to the heat dissipating capacity of the human body; controlling the air conditioner to work according to the cold-hot feeling state. The invention also discloses an air conditioner. The operating parameters of the air conditioner are automatically adjusted through the current cold-hot feeling state value of the human body to ensure that the human body is in a comfortable state, so that the problem of discomfort caused by excessively cold or hot feeling due to the reason that a user manually adjusts the operating parameters of the air conditioner is solved.