The invention provides a multi-element attribute movie data visualization system. The system comprises a data preprocessing module and a visualization mapping module, wherein the data preprocessing module is used for preprocessing movie project data according to multi-element attributes of movie items themselves in an original item set and user labels so as to generate input data for visualization mapping; and the visualization mapping module is used for generating a movie item visualization interface according to the input data. According to the system provided by the invention, the problem of a cold start of new users of a recommendation system is solved, the transparency and interactivity of the system are increased, the correctness and the user satisfaction of the recommendation system are improved.