The invention discloses a retail price pricing method based on user different demands. The retail price pricing method based on the user different demands comprises the steps that at the beginning of each month, an electric power user signs an electric power utilization contract with a power supply department; the power supply department is used to construct a user electric power purchase cost model according to the related content of the above mentioned electric power utilization contract; at the end of each month, the power supply department calculates the user electric power purchase cost according to the monthly power utilization amount of the user and the above mentioned user electric power purchase cost model; according to the result of the user electric power purchase cost, the power supply department publishes the monthly electric power purchase cost to the user. The retail price pricing method is advantageous in that by comparing with the prior art, a comprehensive price mechanism formed by an electric energy quality price, an power supply reliability price, and an electric energy price is constructed by quantizing the electric energy quality price and the power supply reliability price; based on the different demands of the users on the electric energy quality and the power supply reliability, the price mechanism is used to fully reflect the reasonable demands of the users, is used to show a high-quality high-price principle, and is used to provide a beneficial reference for retail price pricing in an electricity market environment.