In a terminal holding structure of a connector, a straight portion of a terminal is press fitted into a terminal holding hole formed on a terminal holding wall of a resin housing, so as to be held therein. At least a pair of projecting portions projecting to both sides in a direction orthogonal to a press-fitting direction is formed on the outer surface of a region of the straight portion of the terminal corresponding to the terminal holding hole. The projecting portions are formed with the cross-section orthogonal to the straight portion including a wedge-shaped dent at a distal end. The dents are formed such that a dimension between bottom portions is larger than the dimension of the terminal holding hole at the position into which the projecting portions are press fitted. This enhances the holding power to the terminal, and enables the terminal to be held stably.