The invention discloses a method and a device for obtaining article association degree data. The method comprises: obtaining preset keywords and a plurality of to-be-analyzed texts, wherein each to-be-analyzed text is corresponding to a plurality of first text labels; counting derivative keywords of the preset keywords, corresponding to the plurality of to-be-analyzed texts; determining first number of times that the preset keywords appear in the plurality of to-be-analyzed texts and second number of times that the derivative keywords appear in the plurality of to-be-analyzed texts; determining second text labels which are matched with the preset keywords in the plurality of first text labels in each to-be-analyzed text; based on the label index data of the second text labels of each to-be-analyzed text, the first number of times of the preset keywords, and the second number of times of the derivative keywords, calculating association degree data of the preset keywords and each to-be-analyzed text. The method solves problems in the prior art that association degree of an article and keywords cannot be accurately determined, and realizes effect of accurately determining association degree of an article and keywords.