The invention discloses a conveying device for sanitation product production equipment for cutting, speed change and direction change conveying of continuous materials. The conveying device comprises a cutter roller, a stator part, at least one mover part capable of independently moving, at least one anvil base capable of moving around the stator part, and a controller. Firstly, the cutter roller and the anvil base are matched to cut the materials in a discrete form; then, magnetic field force is used for driving the mover part to perform a speed change motion along a certain trajectory through the stator part; and the direction change is finished in the speed change period. As the conveying device integrates cutting, speed change and direction change stations as a whole, on the one hand, the conveying efficiency is greatly improved, related stations needing to adjust the distances on the equipment realize standard design, and the equipment production period is shortened, and on the other hand, the flexibility of the equipment manufacturing products with different specifications is greatly improved, the code change time of the products is largely shortened, the conveying efficiency is greatly improved, the problem of troublesome code change due to limit by the shape of a speed change cam groove in a cam of a traditional speed change structure is thoroughly changed, and the conveying device has such advantages as convenience for debugging, cost reduction and high production efficiency.