The present invention provides a weather push method and apparatus. The weather push method comprises determining whether the current browse webpage is a search type webpage or a ticket service type webpage; if the current browse webpage is a search type webpage or a ticket service type webpage, obtaining a webpage keyword according to the search type webpage or the ticket service type webpage; and obtaining weather push information according to the webpage keyword, and displaying the weather push information on the current browse webpage. By adoption of the weather push method and apparatus, weather related information matched with the webpage keyword of the current browse webpage can be provided for a user, secondary search by the user to query the related weather information is not required, and user experience is largely improved by adding a weather push function.