The present invention discloses a network content access effect automatic verification method and system based on user perception. The method comprises the following steps: recording the user operation through a behavior layer, an application layer, and/or a network layer; playing back the recorded user operation, and sending a server request to the server end; and receiving the request content retuned back by the server, and performing verification of the network content access effect of the request content through capturing the data package related to the request content, image identification and/or notification bar identification. Through the technical scheme of the invention, the final experience of the user perception can be taken as the sole criterion of the evaluation of the access effect, and the accuracy of the access effect verification is greatly improved.