A sound effect processing method and apparatus. The sound effect processing method may comprise: obtaining a type of a terminal device (101); determining a sound effect mode corresponding to the terminal device according to a preset correspondence between types of terminal devices and sound effect modes (102); and setting a sound effect parameter of the terminal device according to the sound effect mode (103). The method can automatically determine particular sound effect modes for different types of terminals and automatically set a sound effect parameter of a terminal device, thereby reducing operations of a user and effectively improving user experience and an auditory effect.