The present disclosure discloses an image display method and a display apparatus. The display apparatus includes a pixel array which is composed of a plurality of basic pixel units repeated along horizontal and vertical directions; the pixel array includes first sub-pixels of a first color, second sub-pixels of a second color and third sub-pixels of a third color; wherein, the display method includes: acquiring first data denoting positions and gray values needed to be displayed of each color in the image respectively; acquiring second data denoting space proportions of each color occupied in each pixel of the pixel array respectively; and for each of the sub-pixels contained in each of the pixels, acquiring third data according to the first data and the second data to display the image, the third data denoting a display gray value of each of the sub-pixels of the pixels in the pixel array.