The invention aims at solving the technical problem of providing a commodity exhibition method and system based on video broadcast shopping so as to identify a commodity and display commodity information in real time in the video broadcast shopping process. The method comprises the steps that commodity information and pictures of all angles of the commodity are obtained; local features corresponding to the pictures of all the angles of the commodity are extracted, and first feature codes are obtained; the first feature codes corresponding to the pictures of all the angles of the commodity are packaged to serve as a first local feature library; an image to be identified is acquired regularly, local features of the image are extracted, and second feature codes are obtained; the second feature codes corresponding to the image to be identified are packaged to serve as a second local feature library; the second local feature library is matched in the first local feature library, and if the second local feature library is successfully matched, the commodity information is obtained; the commodity information is exhibited. Accordingly, the purposes of identifying the commodity occurring in a current broadcast picture in the video broadcast shopping process and exhibiting the commodity information to a video receiving user in real time are achieved.