The invention discloses a head covering cloth adhesive for a white upper and a preparation method and application of the head covering cloth adhesive. The head covering cloth adhesive is prepared from natural rubber, a vulcanization agent, an accelerant M, an accelerant DS, an accelerant DM, a vulcanizing activator, rosin, composite resin DS-B, titanium dioxide, ultramarine and 120# gasoline. The reasonable adhesive formula and preparation method are screened out, the adhesive has good adhesion strength and is used for bonding head covering cloth and the upper, the product quality is guaranteed, meanwhile, the problems that a sewing process is not attractive in appearance, friction is large in the wearing process, and consequently toes are injured can be solved, and the appearance quality and wear comfort degree of the product are improved. The production efficiency is not reduced, and the industrialization degree is good. The head covering cloth adhesive is simple and easy to apply, low in cost and good in use effect.