Systems and methods of a personal daemon, executing as a background process on a mobile computing device, for providing personal assistant to an associated user is presented. While the personal daemon maintains personal information corresponding to the associated user, the personal daemon is configured to not share the personal information of the associated user with any other entity other than the associated user except under conditions of rules established by the associated user. The personal daemon monitors and analyzes the actions of the associated user to determine additional personal information of the associated user. Additionally, upon receiving one or more notices of events from a plurality of sensors associated with the mobile computing device, the personal daemon executes a personal assistance action on behalf of the associated user.