The invention discloses an embedded touch display device, which comprises a touch display module. The touch display module includes a first substrate having a touch sensing array and a thin film transistor array, a second substrate having a color filter, a liquid crystal layer disposed between the first and second substrates, a first polarizing plate on the first surface of the second substrate facing away from the liquid crystal layer, having an antistatic coating layer having a sheet resistance in the range of 10^9 to 10^12[omega]. Further, the embedded touch display device further includes a printed circuit board electrically coupled to the first substrate, a flexible conductive structure electrically coupled between the antistatic coating layer and a ground member.