The invention discloses a negative electrode material of an alkaline battery. The negative electrode material is prepared from, by weight, 65-70 parts of zinc powder, 0.9-1 part of sodium carbonate, 0.3-0.4 part of polyacrylic acid, 0.3-0.4 part of sodium polyacrylate, 1.13-1.34 parts of zinc oxide, 11.28-13.4 parts of potassium hydroxide and 15.79-18.76 parts of water. The invention further discloses the alkaline battery prepared from the negative electrode material of the alkaline battery. Compared with a common alkaline battery, the alkaline battery has higher discharging performance and higher storage performance and is higher in safety.