The invention provides a facing direction regulating method, a facing direction regulating device and electronic equipment, and relates to the technical field of display. The method comprises the following steps of responding to a first rotation operation of a user on the electronic equipment; determining the facing direction of contents displayed by a screen of the electronic equipment; determining whether the facing direction of the screen is identical to the facing direction of the contents after the user performs the first rotation operation on the electronic equipment; responding to the first rotation operation of the user on the electronic equipment; then, enabling the facing direction of the screen to be identical to the facing direction of the contents; maintaining the facing direction of the contents. By using the facing direction regulating method, the facing direction regulating device and the electronic equipment provided by the invention, the contents displayed by the electronic equipment can be regulated to the facing direction suitable for the user to watch; the user does not need to execute the specified gesture or enter the editing interface to perform rotation operation; the operation of the user is simplified; the user experience is improved.