The embodiment of the invention provides a splash screen play processing method and device, which relate to the technical field of multimedia. The splash screen play processing method comprises the following steps: after an application program is triggered to enter a splash screen page, if judging and learning that a terminal is in a networking state at present, requesting an application program server to download a splash screen video streaming; receiving the splash screen video streaming sent by the application program server, and playing the splash screen video streaming. According to the splash screen play processing method provided by the embodiment of the invention, after the application program is triggered to enter the splash screen page, if the terminal is in the networking state, the application program server is requested to download the splash screen video streaming; the terminal receives the splash screen video streaming sent by the application program server and plays the splash screen video streaming, so that compared with an existing splash screen picture, the splash screen video streaming can provide more information to a user, and the real-time on-line playing of a splash screen is realized.