The invention discloses a material clamp conveying mechanism and a driving system in vertical electroplating equipment. The material clamp conveying mechanism comprises an annular track, at least two first driving wheels, a conveyor belt and multiple driving members. Material clamps are arranged in the annular track and are each provided with an electroplating part and a return part. The at least two first driving wheels are arranged in an inner cavity formed by the annular track in a surrounding manner. The conveyor belt is driven through the first driving wheels to operate in a circulating manner. The conveyor belt comprises first parts, corresponding to and parallel to the return parts, of the track and second parts, corresponding to but deviating from the electroplating parts, of the track. The driving members are fixed to the conveyor belt at intervals. The driving system comprises the material clamp conveying mechanism. The conveyor belt and the annular track are arranged separately, and the material clamps are located in the annular track all the time. At the return parts, the moving path of the conveyor belt is parallel to the path of the annular track. Under the drive of the conveyor belt, the driving members can apply advancing push force to the material clamps, and the material clamps are driven to move in the return parts of the annular track synchronous with the conveyor belt.