The invention discloses a tourist route planning method. The method comprises the steps of receiving a tourist route planning request having tourist parameters and sent by a user terminal, and determining tourist spots comprised in corresponding tourist spot types; if the tourist parameters comprise associative data of the tourist spot types and tourist time segments, finding tourist spots comprised in the tourist spot types corresponding to the tourist time segments, and if the tourist parameters do not comprise the associative data of the tourist spot types and the tourist time segments, dividing a tourist cycle in the tourist parameters into at least one tourist time segment; calculating tourist spot play paths corresponding to the tourist time segments according to pre-determined mapping relationships between the tourist spots in the tourist spot types and play time, and distances among different tourist spots; and feeding back the tourist spot play paths corresponding to the tourist time segments to the user terminal. The invention furthermore discloses a planning server. According to the planning method and server, specific tourist spot play paths are recommended to users for the tourist time segments of the users during tour.