The invention relates to an attracting contact type electronic element pin, and belongs to the field of electronic elements. The attracting contact type electronic element pin comprises an electronic element body, wherein the body comprises an element and a pin; the pin is connected to one end of the element; the attracting contact type electronic element pin is characterized in that the pin is provided with a magnetic body with magnetic property; and the pin is attracted on a circuit board through the magnetic body. According to the attracting contact type electronic element pin provided by the invention, the pin is provided with the magnetic body, and the electronic element pin is fixed in a corresponding position on the circuit board through the attraction capability of the magnetic body, so that the attracting contact type electronic element pin is convenient and rapid to install, firm and reliable, good in electrical property, and free of soldering tin for firmly welding; and therefore, the cost is lowered, the production efficiency is improved, and harm to human body caused by harmful gas in the welding process is avoided.