The invention relates to a picture display method and apparatus. The picture display method comprises the steps of displaying a picture display page after an application in an operation system triggers a picture adding behavior; and folding pictures associated with a preset operation in the picture display page according to a preset mode when the preset operation on the picture display page is detected. Through the picture display method disclosed by the invention, a user can perform folding operation on the pictures of the picture display page; the pictures can be quickly filtered and screened; and the operation is convenient and simple.