Provided are a method and device for pushing a notification to and displaying the same on an intelligent wearable device. The method for pushing a notification to an intelligent wearable device comprises: acquiring pushing request information; determining, according to the pushing request information, contents in various sections of a notification and a content format set comprising multiple content formats and corresponding to the various sections; forming, according to the contents in the various sections and the content format set corresponding to the various sections, notification pushing information; and transmitting the notification pushing information to an intelligent wearable device. The technical solution of the invention enables notifications to be displayed in a variety of modes, thereby increasing the number of modes in which an intelligent wearable device can display notifications to a user.