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发明公开
CN106570724A 基于虚拟货币的广告推送方法及其系统 无效 - 撤回

基于虚拟货币的广告推送方法及其系统
摘要：
本发明公开了一种基于虚拟货币的广告推送方法及其系统，方法包括：用户终端通过实际货币获取虚拟货币；用户终端通过所述虚拟货币进行消费；记录对应所述消费的消费数据；分析所述用户终端的消费数据，推送相关的广告至所述用户终端。本发明通过分析用户终端的消费数据，得知用户的消费习惯或特定偏好，推送相匹配的广告，从而提高了广告推送的准确性，也降低了商家的广告宣传费用。
摘要（英）：

The invention discloses an advertisement push method based on virtual currency and an advertisement push system thereof. The method comprises the steps that a user terminal acquires the virtual currency through physical currency; the user terminal performs consumption through the virtual currency; the consumption data of corresponding consumption are recorded; and the consumption data of the user terminal are analyzed and the relevant advertisement is pushed to the user terminal. The consumption habits or the specific preferences of the user are obtained by analyzing the consumption data of the user terminal and the matched advertisement is pushed so that the accuracy of advertisement pushing can be enhanced and the advertising cost of the merchant can also be reduced.

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