The invention discloses a woven label with an embroidery imitating effect and a weaving method thereof. The embroidery imitating effect part of the woven label adopts a weft backing structure formed by two color shuttles, wherein texture main body parts of a first weft surface texture and a second weft surface texture of the weft backing structure are warp-direction extended texture points; the number of the warp-direction extended texture points is 3-5; the weft floating length is 12-24; the texture auxiliary parts of the first weft surface texture and the second weft surface texture of the weft backing structure are single texture points with protruding line contours or needle point effects. The woven label with the embroidery imitating effect is rough in style and has a three-dimensional sense; the weft backing structure can cover warp yarn points very well, so that influence of the warp yarn color on the color of the woven label is reduced, and thus the quality of the woven label is improved; the embroidery imitating needle point effect is stable and unified, and is achieved at one time in the weaving process of the woven label, so that the production processes of the auxiliary material are reduced and the production cost is reduced; the woven label with the embroidery imitating effect is suitable for large-scale industrial production.