The present invention provides a method for realizing audio and video content playing. The method comprises the following steps that: a P2P kernel and a player are loaded into an operating graphical user interface application; a media data stream is extracted through the loaded P2P kernel; the extracted media data stream is split, so that an audio data and a video data can be obtained; and audio and video content playing is performed in the loaded player based on the audio data and the video data. In addition, the invention provides an apparatus for realizing audio and video content playing; and the apparatus for realizing audio and video content playing is matched with the method. With the method and apparatus for realizing the audio and video content playing adopted, the transmission speed of the media data stream can be ensured, no attention is required to be paid to the difference of the versions of the browser and the player, and therefore, the universality of various types of terminal devices can be improved.