The invention discloses a novel reflective sign and a manufacturing technology. The novel reflective sign and the manufacturing technology comprise seven layers which are a PMMA material ultraviolet-resistant protective layer, a sign layer, the sign of which can be printed digitally, a micro-prism substrate layer, a micro-prism air capsule layer, a supporting back film, pressure sensitive adhesive and a base paper layer; the novel reflective sign and the manufacturing process further comprise a novel reflective sign structure, a reflective sign manufacturing method, a production and processing technology; the problems are solved that production procedures of reflective signs are complicated, production efficiency and material utilization rate are low, material cost is high, weather resistance is not strong, and continuous production can not be conducted; the novel reflective sign and the manufacturing technology can be widely used in a variety of different signs such as road traffic signs, industrial and mining enterprises signs, urban guide signs, commercial signs, tourist attraction attractions, and has the advantages of outdoor practicality, stronger weather resistance, low production cost.