The invention provides a car logo assembly. The car logo assembly comprises a label base, adhesive tape and a label. The label base and the label are made of an acrylic material. The label base is circular, a reinforcing seat is arranged in the middle of the label base, the thickness of the reinforcing seat is larger than that of the label base, the label base is embedded inside the reinforcing seat, the adhesive tape is arranged in the position, on the front surface of the label base, of the reinforcing seat, and the label is fixedly bonded on the reinforcing seat. Buckles matched with clamping grooves in a car body logo fixing seat are arranged in the positions, on the back surface of the label base, of the reinforcing seat, and the buckles are provided with installing teeth in the length direction of the buckles. The label is fixedly bonded on the label base through the adhesive tape, and the label base and the label are made of the acrylic material instead of aluminum labels engraved with logos, so that the car logo assembly is not prone to rusting caused by exposure to wind and the sun, and is bright in color and high in visibility.