The present invention discloses a keyword push method and apparatus, and relates to the technical field of Internet, in order to solve the problem of low efficiency of obtaining information in the existing website. The method comprises: obtaining historical keywords generated by the website within the preset time period; collecting statistics of the cumulative number of searches of the historical keywords corresponding to different geographical ranges, wherein the geographic range is the range to which the client that searches by using the historical keywords belongs; according to the cumulative number of searches, sorting historical keywords corresponding to the different geographic ranges respectively; and when the client visits the website, according to the rank of the historical keywords corresponding to the geographic range to which the client belongs, sequentially extracting the keywords with the preset number from the historical keyword with the largest cumulative number of searches, and pushing the extracted keywords to the client. The method and apparatus disclosed by the present invention is applicable to a design process of a website with a search function.