The invention discloses simple cold-chain logistics distribution equipment. The simple cold-chain logistics distribution equipment comprises a heat insulation box body. A heat insulation shell is arranged outside the heat insulation box body. A heat insulation liner is arranged in the heat insulation box body. The space between the heat insulation shell and the heat insulation liner is filled with a cool storage agent. The cool storage agent is prepared from water and food-grade sodium polyacrylate. The two sides of the heat insulation liner are each provided with a plurality of adjusting blocks. Adjustable heat insulation plates are arranged on the upper portions of the adjusting blocks. A temperature-sensitive chromotropic optical film is pasted to the upper surface of the heat insulation liner and has the chromotropic function at the critical temperature. Through the simple cold-chain logistics distribution equipment provided by the invention, the demand for the supercooling amount in the short-distance logistics equipment transportation process is met, recycling can be achieved, the equipment is environmentally friendly, capable of saving energy, improving the efficiency and saving resources, green, environmentally friendly, high in practicability and wide in application range, and various problems such as resource waste and environment pollution in the logistics equipment carrying process in the prior art are solved.