In one embodiment, a method includes receiving, from a beacon associated with a third-party content provider (e.g., a business), session information of the first user of an online social network. The first user's mobile device may be proximate to and in a wireless communication session with the beacon, which may be located at the third-party content provider. One or more second users, who are each connected to the first user in a social graph, may be selected. A communication session is not active between the beacon and the mobile devices of the second users. The selection may be based on selected second users being located within a predefined distance of the beacon (e.g., in the same neighborhood). A notification referencing selected second users (e.g., a prompt to invite the selected second users to the beacon location) may be sent to the first user's mobile device.