The invention discloses stud pressing equipment for a buckle head of a belt buckle. The equipment comprises a rack, a die slot, a pressing assembly, a stud arranging assembly, a stud feeding assembly, a stud pressing assembly and a rivet positioning assembly, wherein the die slot is formed in the rack; a panel of the die slot and a positioning block cooperate with one other to form a first groove and a second groove for fastening mesotron, a third groove for fastening bucket teeth and a fourth groove for fastening a main board; the pressing assembly is arranged above the die slot; the stud arranging assembly comprises a vibration disc and a stud feeding slideway; the stud feeding assembly comprises a stud divider, two stud transmission pipes, a metal sleeve, two stud-out devices and an air blowing device; the stud pressing assembly is used for pressing a rivet into the riveting hole aligning to the buckle head; the stud-out devices are arranged on a stud pressing base; a piston rod of the stud-pressing air cylinder is arranged in the stud pressing channel of the stud pressing base in a sliding manner; the stud pressing channel is horizontally communicated with a stud-out channel; and the rivet is pressed into the riveting hole of the buckle head through stretching motion of a piston rod of the stud-pressing air cylinder. According to the stud pressing equipment, quick and batch stud pressing and assembling of the buckle head of the belt buckle can be realized.