The invention relates to an image identification-based device information automatic retrieval and display method. The method is mainly and technically characterized by comprising the following steps of establishing a real scene map of a substation; obtaining a view angle picture of the position of a browser, and identifying a device type of a device contained in the picture in real time; obtaining a monitoring information account corresponding to the device type; and dynamically displaying the monitoring information account on the real scene map. By adopting the method, a user does not need to perform manual annotation; the information retrieval is performed according to the device type automatically identified in the picture and a device ID; and the information display is more intelligent and quicker.