The present invention provides a content publishing method comprising a red packet, a content reading method comprising a red packet and a client, belonging to the information technology field. The publishing method comprises: S1: a current display interface is employed to display a theme edition window at least comprising a content edition options and red packet edition options; S2: switching the theme edition window to a corresponding option edition area according to the user' selection operation for the edition options; S3: editing an object to be edited according to the user' selection operation in an option edition area; and S4: after it is received that the user completes the edition processing information of the object to be edited, returning the edition processing information back to the theme edition window and sending the theme information and user account information to a server in a corresponding relation to require publishing the theme after a user's publishing instruction is received. Red packets can be added in the content such as characters and the like so as to improve the interest of theme reading and the theme propagation and marketing capabilities.