This disclosure relates to a device for producing adhesive labels, in particular in a self-service area, for example of a drug store. The device comprises a printer for printing a printing pattern based on user inputs onto an adhesive film, a cutting apparatus for cutting the adhesive film along a specified cutting pattern which can be selected by a user, and a transferring apparatus for automatically transferring the printed adhesive film from the printer to the cutting apparatus, wherein the transferring apparatus comprises a first moving unit for automatically moving the printed adhesive film in a forward direction from the printer to the cutting apparatus. A control apparatus controls the automatic transfer of the printed adhesive film from the printer to the cutting apparatus.