Subject matter disclosed herein relates to addressing schemes that reduce visual artifacts and power consumption in electrowetting display devices. The electrowetting display comprises a first substrate and a second substrate opposite to the first substrate, wherein a plurality of pixel regions are defined between the first substrate and the second substrate. The electrowetting display further comprises a first fluid within the pixel regions and a second fluid on the first fluid, wherein the second fluid is immiscible with the first fluid. The electrowetting display also comprises a timing controller that includes a memory. The timing controller is configured to drive the plurality of pixel regions with one or more addressing schemes that control rates of driving the plurality of pixel regions.