The invention provides an advertiser managing system for automobile cover advertisement putting. Advertisers send advertisement demand information to the system through logging in a server cloud platform via terminals. The advertisement demand information includes advertisement content, advertisement putting range, advertisement putting start-stop time, advertisement putting scale. The advertisement content is displayed on the automobile covers serving as a carrier. The automobile covers are rent out, sold or given as a present by a platform operator to registered automobile owner users of the platform. The automobile owner users use the automobile cover and advertisement display is performed. The server cloud platform determines automobile owners performing advertisement putting according to the advertisement putting range in the advertisement information and geographic location information registered by the automobile owners and stored in advance. The invention provides a novel carrier which is the automobile covers for outdoor advertisement putting and provides the novel carrier based automobile owners, operator platform and advertiser cooperation platform, so that accurate advertisement putting of the advertisers and a commercial mode of win-win relation between the platform party and the automobile owners are achieved. The mode is promising and has a good application prospect.