The invention discloses a playing method and device of voice messages and a terminal, and belongs to the field of voice recognition. The method comprises the following steps: obtaining the voice messages, analyzing the voice messages, obtaining message characteristics of the voice messages, determining a playing component which plays the voice messages according to the message characteristics of the voice messages, and playing the voice messages according to the determined playing component; the problem of requiring to select the option of playing through a non-default playing component by a method of manual operation when a user wants to play the voice messages through the non-default playing component every time in the correlative technique is solved, therefore, the playing method does not require the user to select the playing component manually, and can directly use the determined playing component to play the voice messages; the step that the user designates the playing component before the voice messages are played is saved and the efficiency of a mobile terminal on playing the voice messages in different using scenes is improved.