The invention discloses an advertisement delivery assisting analysis method based on user's electricity consumption behavior analysis, which is characterized by including the following steps: collecting data; performing a series of operations on the noise of the data collected; carrying out normalization; carrying out K-means clustering; analyzing the electricity consumption characteristics of each category of users according to the result of K-Means clustering to determine the electricity consumption characteristics of each category of users; and making a comparative analysis of different electricity consumption behavior features of each category of electricity users, and promoting businesses assisting advertisement delivery. Calculation of the consumption capacity of residents in different regions and prediction of the consumer goods of concern are provided for enterprise users to assist enterprises in targeted delivery of the advertisements of products.