Embodiments relate to configuring a wireless device. The wireless device has a first module implementing a first wireless protocol and a second module implementing a second wireless protocol. After the wireless device identifies a need to configure a second wireless protocol, the wireless device begins periodically wirelessly broadcasting advertisement packets by the first module. Each advertisement packet has a payload storing a configuration request indicator. A host receives one of the advertisement packets, optionally establishes, with the first protocol, a channel with the wireless device. The host transmits a reply packet of the first protocol that contains configuration data for the second wireless protocol. The wireless device uses the reply packet to configure itself for connectivity using the second wireless protocol.