The embodiment of the invention relates to a data adding method in a self-defined template. The data adding method in the self-defined template comprises the steps that: the information searching module of user equipment receives click operation input by a user; a search cache record is obtained according to the click operation, and displayed; selection operation on the search cache record received by the user equipment or search term information input by the user is identified, so that search target data is generated; a search operation instruction is received; data searching is carried out according to the search target data; an obtained search result data set is added into a data cache region; the data set includes one or more template content data to be added; and all the template content data to be added in the data cache region can be obtained, and displayed through the user interface of the self-defined template.