The invention discloses a colorful cement product with high-strength self compaction and a preparation method thereof. The colorful cement product with high-strength self compaction is prepared from cement, active materials, complex sand, pigment, complex fiber, cellulose ether, a water reducing agent, a deforming agent, acrylic emulsion and water. The colorful cement product with high-strength self compaction solves the problems of low strength and the like of original colorful cement, and widens the application range of self compact concrete. The colorful cement product with high-strength self compaction and the preparation method thereof disclosed by the invention have the advantages of simple process and relatively high economic and environmental benefits, belong to high value-added resource utilization, and the colorful cement product is mainly applied to architectural wall decoration.