The invention discloses a mobile internet-based data general-survey system and general-survey method of marketing, distribution and dispatching integration, and belongs to the technical field of data general-surveys. The system includes a main station system carrying out data communication with a peripheral system of marketing, distribution and dispatching, and an intelligent mobile terminal system carrying out data communication with the main station system. The general-survey method includes the five steps of stock data extraction, general-survey task generation, data collection, data quality checking and general-survey result generation. The system and method overcome the shortcomings of poor data timeliness, low efficiency, poor quality, high costs and the like existing in prior data general-survey methods, have the advantages of good topology integrity, true data and high quality, and can improve a refinement management level of a whole life cycle of equipment, realize refinement management of equipment and user resources, and provide true and accurate basic data support and guarantees for all business fusion of marketing, distribution and dispatching.