The invention discloses a new energy automobile charging pile. The new energy automobile charging pile comprises a charging pipe outer shell body, a charging cable fixing pile is arranged below the charging pile outer shell body, a charging cable clamping groove is formed in the position below the charging pile outer shell body and close to the surface of the charging cable fixing pile, and charging cable bulges are arranged in the charging cable clamping groove; and a protective cover is arranged at the outer side of the charging cable fixing pile, an adsorbing magnet is arranged at the bottom of the protective cover, moreover, protective cover grooves are formed in the surface of the protective cover, and the charging pile outer shell body is elastically connected with the protective cover through the protective cover grooves. According to the new energy automobile charging pile, the rubber protective cover is arranged at the bottom of the charging pile, a charging cable can be wound in the charging cable clamping groove after charging is completed, and thus the charging cable does not need to be placed on the ground and the charging cable can not be worn due to being placed on the ground; and moreover, the magnet is arranged at the bottom of the protective cover, after charging cable winding is completed, the protective cover is put down, the magnet is adsorbed on a fixing plate automatically, and users can use the new energy automobile charging pile conveniently.