The embodiment of the invention provides a theme data release method and device. The method includes receiving a one-key release command sent by a theme data management server and storing target theme data carried by the one-key release command; acquiring button marks in a theme release interface of the theme release server; according to a pre-stored simulation click sequence, performing simulation clicking on the buttons corresponding to the button marks, uploading theme data of different types corresponding to the button marks to a theme release server so as to enable the theme release server to release the uploaded target theme data. Since the theme data of different types corresponding to the button marks are uploaded to the theme release server through the simulation clicking method and then the target theme data is released, manual operation of operation workers is not needed, time consumption for theme data release is reduced and theme data release efficiency is improved substantially.