The invention relates to a visual identifier based wireless equipment connection method, which comprises the steps that firstly mobile equipment acquires a list of wireless equipment nearby through scanning; then the mobile equipment executes an identification allocation method and allocates a visual identifier to each set of the wireless equipment; then the mobile equipment sends visual identifier allocation information to the wireless equipment, and the wireless equipment controls a display module to display the allocated visual identifier after receiving the information; meanwhile, the mobile equipment displays a list of the visual identifiers on a user interface for the user to select; and the user selects an identifier which is consistent with target wireless equipment in the user interface through observing a visual identifier displayed by the target wireless equipment so as to realize connection of the mobile equipment and the target wireless equipment. According to the method, the selected equipment name or address is converted into a visual identifier in the wireless equipment connecting process by means of visual identifier allocation; and compared with a traditional connecting operation, the connection method is more visual and more efficient.